Cookie Policy

Effective Date: [Insert Date]

1. Introduction

Endaonline.com ("Company," "we," "us," or "our") uses cookies and similar tracking technologies on our website at www.endaonline.com ("Website"). This Cookie Policy explains what cookies are, how we use them, what types of cookies we deploy, and how you can manage your cookie preferences.

This Cookie Policy should be read together with our Privacy Policy, which provides detailed information about how we collect, use, and protect your personal data.

By continuing to use our Website, you consent to the placement of cookies on your device in accordance with this policy. If you do not agree to our use of cookies, you should adjust your browser settings accordingly or refrain from using our Website.

2. What Are Cookies?

Cookies are small text files that websites place on your computer, smartphone, tablet, or other device when you visit them. Cookies are widely used to make websites function efficiently, improve user experience, and provide information to website owners.

Cookies serve various purposes, including:

  • Enabling essential website functions such as navigation and secure access
  • Remembering your preferences and settings
  • Analysing how visitors use the website to improve performance
  • Delivering relevant advertisements and measuring marketing effectiveness

Cookies may be "first-party cookies" (set by the website you are visiting) or "third-party cookies" (set by external services operating on the website).

3. Types of Cookies We Use

We use the following categories of cookies on our Website:

3.1. Strictly Necessary Cookies

These cookies are essential for the Website to function properly. They enable core features such as page navigation, secure access, and form submissions. Without these cookies, certain parts of the Website cannot operate.

Strictly necessary cookies do not collect personal information for marketing purposes and cannot be disabled without affecting website functionality.

3.2. Performance and Analytics Cookies

These cookies collect anonymous information about how visitors interact with our Website. They help us understand which pages are most popular, how users navigate the site, and where errors occur. This data allows us to improve website performance and user experience.

Performance cookies do not identify individual visitors. All information is aggregated and anonymous.

3.3. Functional Cookies

Functional cookies enable enhanced features and personalisation. They remember choices you make (such as language preferences, region, or display settings) to provide a more tailored experience.

If you disable functional cookies, some features may not operate as intended.

3.4. Marketing and Advertising Cookies

Marketing cookies track your activity across websites to deliver advertisements relevant to your interests. They also measure the effectiveness of advertising campaigns and limit the number of times you see the same advertisement.

These cookies are placed by third-party advertising networks with our permission. They may share information with other organisations such as advertisers.

3.5. Social Media Cookies

Our Website may include social media features such as share buttons or embedded content from platforms like Facebook, Instagram, LinkedIn, X (Twitter), and YouTube. These features may set cookies that track your interaction with social media content.

4. How We Use Cookies

We use cookies for the following purposes:

Website Operation. Strictly necessary cookies ensure our Website functions correctly, including secure login, form processing, and session management.

Performance Analysis. Analytics cookies help us understand visitor behaviour, identify popular content, detect errors, and measure website performance.

User Experience. Functional cookies remember your preferences and settings to provide a smoother, personalised browsing experience.

Marketing and Advertising. Marketing cookies enable us to deliver relevant advertisements, measure campaign effectiveness, and understand how visitors arrive at our Website.

Social Media Integration. Social media cookies enable sharing features and embedded content from third-party platforms.

Remarketing. We use remarketing cookies to show advertisements to users who have previously visited our Website when they browse other websites or social media platforms.

5. Third-Party Cookies

We allow certain third-party service providers to place cookies on your device through our Website. These third parties include:

5.1. Google

Google provides analytics, advertising, and remarketing services. Google cookies help us measure website traffic, understand user behaviour, and deliver targeted advertisements through the Google Display Network.

Google Privacy Policy: https://policies.google.com/privacy

Google Ads Settings: https://adssettings.google.com

5.2. Meta (Facebook and Instagram)

Meta cookies enable us to measure the effectiveness of Facebook and Instagram advertising campaigns, create custom audiences, and deliver relevant advertisements on Meta platforms.

Meta Privacy Policy: https://www.facebook.com/privacy/policy

Meta Ad Preferences: https://www.facebook.com/adpreferences

5.3. LinkedIn

LinkedIn cookies help us measure LinkedIn advertising performance, target professional audiences, and track conversions from LinkedIn campaigns.

LinkedIn Privacy Policy: https://www.linkedin.com/legal/privacy-policy

LinkedIn Ad Preferences: https://www.linkedin.com/psettings/advertising

5.4. X (Twitter)

X cookies enable tracking of advertising campaigns and delivery of relevant content on the X platform.

X Privacy Policy: https://twitter.com/privacy

5.5. YouTube

YouTube cookies enable embedded video playback and track video viewing activity.

YouTube Privacy Policy: https://policies.google.com/privacy

We do not control third-party cookies. Each third party operates under its own privacy policy and cookie practices. We encourage you to review their policies directly.

6. Cookie Duration

Cookies have different lifespans depending on their purpose:

Session Cookies. These cookies are temporary and are deleted when you close your browser. They are used for essential functions like maintaining your session while you navigate the Website.

Persistent Cookies. These cookies remain on your device for a specified period or until you delete them manually. They are used for purposes such as remembering preferences and tracking returning visitors.

The duration of each cookie is specified in the tables in Section 3 of this policy.

7. Managing Your Cookie Preferences

You have several options for managing cookies:

7.1. Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

  • View cookies stored on your device
  • Delete all cookies or specific cookies
  • Block all cookies or cookies from specific websites
  • Set preferences for first-party and third-party cookies
  • Receive notifications when cookies are set

Browser-Specific Instructions:

  • Google Chrome: Settings > Privacy and Security > Cookies and Other Site Data
  • Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Microsoft Edge: Settings > Cookies and Site Permissions > Manage and Delete Cookies
  • Opera: Settings > Privacy & Security > Cookies

Please note that blocking or deleting cookies may affect website functionality. Some features may not work properly if cookies are disabled.

7.2. Opt-Out Tools

You can opt out of certain third-party cookies using the following tools:

Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout

Digital Advertising Alliance (DAA): Opt out of interest-based advertising from participating companies at https://optout.aboutads.info

Network Advertising Initiative (NAI): Opt out at https://optout.networkadvertising.org

European Interactive Digital Advertising Alliance (EDAA): Opt out at https://www.youronlinechoices.eu

7.3. Mobile Devices

On mobile devices, you can limit ad tracking through your device settings:

  • iOS: Settings > Privacy & Security > Tracking
  • Android: Settings > Privacy > Ads > Opt out of Ads Personalisation

7.4. Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) feature that signals to websites that you do not wish to be tracked. Our Website does not currently respond to DNT signals, as there is no industry standard for compliance. However, you can use the cookie management options described above to control tracking.

8. Similar Technologies

In addition to cookies, we may use similar tracking technologies:

8.1. Pixels and Web Beacons

Pixels (also called web beacons or tracking pixels) are small, transparent images embedded in web pages or emails. They track whether a page or email has been viewed and collect information such as IP address, browser type, and time of access.

We use pixels from Meta (Facebook Pixel), Google, LinkedIn, and other advertising platforms to measure campaign performance and build remarketing audiences.

8.2. Local Storage

Local storage allows websites to store data on your device with no expiration date. This data persists until cleared manually. We may use local storage for functionality and user experience improvements.

8.3. Session Storage

Session storage is similar to local storage but is cleared when you close your browser. We may use session storage for temporary data during your browsing session.

8.4. Device Fingerprinting

Device fingerprinting collects information about your device configuration (such as browser type, screen resolution, installed plugins, and timezone) to create a unique identifier. We do not actively employ device fingerprinting techniques; however, some third-party services may use them.

9. Consent

9.1. How We Obtain Consent

When you first visit our Website, you will be presented with a cookie notice informing you about our use of cookies. By clicking "Accept" or continuing to browse the Website, you consent to the placement of cookies on your device.

9.2. Withdrawing Consent

You may withdraw your consent at any time by:

  • Adjusting your browser settings to block or delete cookies
  • Using the opt-out tools listed in Section 7.2
  • Clearing cookies from your device

Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

9.3. Strictly Necessary Cookies

Strictly necessary cookies do not require consent because they are essential for the Website to function. These cookies are placed automatically when you access the Website.

10. Data Protection

Information collected through cookies may constitute personal data under the Data Protection Act, 2019 (Kenya). We process cookie data in accordance with our Privacy Policy.

Where cookies collect personal data, we ensure:

  • Data is processed lawfully, fairly, and transparently
  • Data is collected for specified, explicit, and legitimate purposes
  • Data is adequate, relevant, and limited to what is necessary
  • Data is accurate and kept up to date
  • Data is retained only as long as necessary
  • Data is processed securely with appropriate technical and organisational measures

Your rights under data protection law (including rights of access, rectification, erasure, and objection) apply to personal data collected through cookies. See our Privacy Policy for details on exercising these rights.

11. International Visitors

Our Website may be accessed by visitors from various jurisdictions with different data protection laws.

11.1. European Economic Area (EEA) and United Kingdom

If you are located in the EEA or UK, we comply with the General Data Protection Regulation (GDPR) and the UK GDPR regarding cookie consent and data processing. Non-essential cookies are only placed with your explicit consent.

11.2. Other Jurisdictions

We observe applicable cookie and privacy laws in other jurisdictions where our Website is accessed. If local law requires consent for certain cookies, we will obtain that consent before placing such cookies.

12. Updates to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our practices, the cookies we use, or legal requirements.

When we make material changes, we will:

  • Post the updated policy on our Website with a revised "Effective Date"
  • Update our cookie notice where appropriate

We encourage you to review this Cookie Policy regularly to stay informed about our use of cookies.

13. Contact Us

If you have questions or concerns about this Cookie Policy or our use of cookies, please contact us:

Endaonline.com

Email: james@endaonline.com

Website: www.endaonline.com

By continuing to use our Website, you acknowledge that you have read and understood this Cookie Policy and consent to our use of cookies as described herein.